Tag: Unilever

Project #ShowUs: Dove’s disruptive new partnership to shatter stereotypes

Stuart Mitchell

I have copied this from the Unilever website as I felt it might be of interest to some of our readers. This is (c) to Unilever and is from their website here. In partnership with the largest international stock photo distributor, Getty Images, and Girlgaze – a collective of female-identifying and non-binary photographers – Dove is building the world’s largest stock photo library of its kind. The move builds on its commitment to share a more inclusive vision of beauty. A year in the making, the collection – currently 5,000…

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Unilever Launches “United We Stand” Campaign to Celebrate 2019 WorldPride NYC

Stuart Mitchell

This year, Unilever is sponsoring 2019 WorldPride in New York City, which marks the 50th anniversary of the Stonewall Uprising and WorldPride, to celebrate the progress made by the LGBTQIA+ community. However, a number of issues still affect the community at large including the representation of trans people and people of color in media, youth homelessness, healthcare and counseling services, victimization and life expectancy. The statistics are staggering: 36% of trans people reported that media representations of trans people had precipitated negative reactions from their family or friends. 1 The average…

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Breeze And Mullenlowe Singapore Launch Campaign To Reduce Screen Time Among Children

Stuart Mitchell

Unilever’s Breeze laundry detergent has collaborated with MullenLowe Singapore to launch a campaign encouraging Singaporean parents to swap their children’s electronic devices for the outdoors. Recent studies have found that Singaporean children spend about 5 hours a day online and in contrast, spend less than 30 minutes outdoors daily. As mobile devices are increasingly preferred for children’s entertainment, education and even interaction, screen time is expected to continue rising at the expense of time spent outdoors. The campaign by Breeze and MullenLowe Singapore presents a sobering take on what it…

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Unilever Pioneers Solution That Enables Black Plastic Bottles To Be Recycled

Stuart Mitchell

Unilever has pioneered the use of a new detectable black pigment for its High Density Polyethelyne (HDPE) bottles for its leading brands, TRESemmé and Lynx, so they can be detected by recycling plant scanners and sorted for recycling. This means that around a further 2,500 tonnes of plastic bottles could now potentially be sorted and sent for recycling each year – equivalent to the weight of 200 London buses, or 1,250 family-sized cars. The new detectable bottles will be phased in during 2019 and will allow Unilever to further ‘close…

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Unilever named most effective marketer for third year running

Stuart Mitchell

Unilever has today been named the most effective marketer globally for the third year in a row in the 2019 Effie Index. The Effie Index annually ranks the companies behind the most effective marketing communications from around the world. It is one of the most prestigious global marketing effectiveness rankings, compiled from the insights of experienced juries of industry peers. Keith Weed, Unilever’s Chief Marketing and Communications Officer, said: “I’m delighted that Unilever has again been recognised as the most effective marketer globally. I’m so proud of our marketing teams…

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