Tag: Unilever

Unilever’s #QueTeMueve Campaign with Denise Bidot at BESE Identity Gallery

Stuart Mitchell

In celebration of the diverse Latinx identity, Unilever‘s #QueTeMueve platform has partnered with media company BESE for their art gallery showcase celebrating the many faces of today’s American youth. Unilever #QueTeMueve highlights the diverse sources of inspiration that the Latinx community draws from as they forge their own path; one that is true to their heritage and how they want to see themselves in the world. Unilever brought this to life through brand spokesperson, international model and activist Denise Bidot who shared with media and event attendees how she herself…

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Unilever Calls on Content Creators and Distributors to Eradicate Stereotypes

Stuart Mitchell

Unilever is calling on content creators and distributors to act now to eliminate outdated stereotypes. The move marks the latest step in the company’s industry-leading Unstereotype initiative, which launched two years ago with the aim of eliminating harmful and diminishing portrayals of people across advertising. As part of its Unstereotype commitment Unilever is expanding that initiative across all forms of content and branded entertainment, and today announces a three-year multi-million-dollar deal with Rexona, the world’s biggest deodorant brand, and Simon Fuller’s XIX Entertainment. Rexona (also known as Sure, Degree and…

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Unilever calls on industry to increase trust, transparency and measurement in influencer marketing

Stuart Mitchell

Unilever CMO, Keith Weed, today announces that the company is pushing for greater transparency in the influencer marketing space to combat fraud in the digital ecosystem; create better experiences for consumers; and improve brands’ ability to measure impact. The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers given influencers’ deep and direct connections with their audiences. At the same time, we as an industry need to put in place all possible controls…

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Unilever’s Sustainable Living Plan continues to fuel growth

Stuart Mitchell

Unilever has today revealed its fourth consecutive year of growth for its ‘sustainable living’ brands, which grew 46% faster than the rest of the business and delivered 70% of its turnover growth. All of Unilever’s brands are on a journey towards reducing their environmental footprint and increasing their positive social impact. Sustainable living brands are those that are furthest ahead on the journey to achieving the company’s ambitious sustainability goals. Figures revealed today show that: Unilever now has 26 sustainable living brands (up from 18 in 2016). New entrants include…

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Unilever joins the On-Pack Recycling Label to provide consistent recycling guidance on its products in the UK

Stuart Mitchell

Unilever UK today announced its membership of the On-Pack Recycling Label (ORPL) scheme, in a move which will provide simple and consistent recycling guidance across its products sold in the UK. Unilever’s membership will see the UK business introduce OPRL’s recycling labels across many of its brands in the UK during 2018, helping households correctly recycle more packaging material, more often. The latest move aligns with the company’s broader commitment to increase the use of recycled plastic content in packaging1 and to ensure 100% of its plastic packaging is fully…

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