Lyft and United Way Worldwide Join Forces to Support Southern California Fire Victims

Lyft, the fastest-growing rideshare company in the U.S., has teamed up with  United Way Worldwide, the world’s largest privately-funded nonprofit, to help those impacted by the devastating Southern California wildfires. Lyft has added United Way Worldwide to its in-app feature, Round Up & Donate, that lets passengers opt-in to have their fare rounded up to the nearest dollar and the difference donated to a charity of their choice. By adding United Way Worldwide, Lyft passengers in greater Inland Empire and Palm Springs, Los Angeles, Oxnard, Santa Barbara and San Diego…

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