Lyft, the fastest-growing rideshare company in the U.S., has teamed up with United Way Worldwide, the world’s largest privately-funded nonprofit, to help those impacted by the devastating Southern California wildfires.
Lyft has added United Way Worldwide to its in-app feature, Round Up & Donate, that lets passengers opt-in to have their fare rounded up to the nearest dollar and the difference donated to a charity of their choice. By adding United Way Worldwide, Lyft passengers in greater Inland Empire and Palm Springs, Los Angeles, Oxnard, Santa Barbara and San Diego can round up the fare on their Lyft ride between now and January 14, 2018 and donate to United Way Worldwide.
United Way Worldwide is dedicated to supporting mid- and long-term recovery and re-building efforts for those affected by the fires. Funds donated through Round Up & Donate will be distributed through local United Ways in the affected areas.
“We are devastated by the fires in Southern California and our hearts go out those who have been affected,” said Allen Narcisse, Lyft Southern California General Manager. “This partnership with United Way will give passengers the chance to help those in need and the Lyft community has proven to be very generous. We’re proud to partner with an organization that is directly providing relief for wildfire victims.
“United Way has a history of serving as the cornerstone for mid- and long-term recovery after natural disasters, such as the recent hurricanes that devastated parts of the Southern U.S.,” said Larissa Rydin, Vice President of Investor Relations. “We are honored to partner with Lyft to support the efforts of local United Ways to rebuild the communities devastated by these wildfires.”
Since May of 2017, the Lyft community nationwide has rounded up fares and donated over $3 million. To learn more about how to opt-in to Lyft’s Round Up & Donate with United Way, visit here.