The ASA/CAP have released a post called: University challenged: comparative claims in higher education. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Comparative claims are a great way for universities to showcase their results and stand out to prospective students. These claims may be based on results and rankings in published university league tables or assessments of performance by other bodies. But universities must…
Read MoreCAP – University challenged: comparative claims in higher education
