Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and the University of St.Gallen. Although the outlook for the upcoming year is mixed and cautious, there is a definitive positive tendency. What will be the defining trend in marketing in 2024? Will budgets face drastic cuts, or can we anticipate a slight increase? What skills will become indispensable in 2024’s landscape? For its annual study, the Serviceplan Group partnered with prominent Swiss academic institution, the University of St.Gallen, to gather…
Read MoreBalancing Optimism and Caution: CMO Barometer 2024 Results
