Last year, Too Good To Go, the anti-food waste company, launched its industry leading initiative to tackle date label confusion. The ‘Look, Smell, Taste, Don’t Waste’ campaign was launched to educate consumers to use their senses instead of purely following Best Before labels. It also encourages food brands to move from Use By to Best Before labels where safe to do so, all in a bid to reduce unnecessary food waste. Now, one year on, Too Good To Go is celebrating having over 40 food and drink brands signed up…
Read MoreOver 40 brands now signed up to date labelling initiative
