2021 Global Communication Report has been launched

The annual Global Communication Report conducted by the USC Center for Public Relations is designed to provide insight into the evolution of the global communication industry by analyzing emerging trends. Each time we survey professionals working in the field, we discover new insights into what makes PR one of the most dynamic profession in the universe. Past research has predicted the rise of new activists and assessed how to engage with activist organizations, reviewed the convergence in marketing and public relations, tracked the scale of change disrupting the PR industry, and examined the industry’s…

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