Vaccination Demand Observatory launched to strengthen local communication programmes to address vaccine misinformation

To combat vaccine hesitancy worldwide, PGP, (The Public Good Projects), UNICEF and Yale Institute for Global Health have launched the Vaccination Demand Observatory. As countries begin rolling out COVID-19 vaccination, public health experts know that the last inch — getting the vaccine from vial to arm — can be the hardest. Public uncertainty in the current pandemic has been exacerbated by an “infodemic,” a confusing epidemic of information and misinformation. The Vaccination Demand Observatory (The Observatory) is developing tools, training, technical support and research to equip in-country teams to mitigate…

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