Volvo Cars to be fully electric by 2030

Volvo Cars is committed to becoming a leader in the fast-growing premium electric car market and plans to become a fully electric car company by 2030. By then, the company intends to only sell fully electric cars and phase out any car in its global portfolio with an internal combustion engine, including hybrids. The company’s transition towards becoming a fully electric car maker is part of its ambitious climate plan, which seeks to consistently reduce the life cycle carbon footprint per car through concrete action. Its decision also builds on…

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Volvo Cars aims for 25 per cent recycled plastics in every new car from 2025

Volvo Cars, has announced its ambition that from 2025, at least 25 per cent of the plastics used in every newly launched Volvo car will be made from recycled material. Volvo Cars also urged auto industry suppliers to work more closely with car makers to develop next generation components that are as sustainable as possible, especially with regards to containing more recycled plastics. To demonstrate the viability of this ambition, the company has unveiled a specially-built version of its XC60 T8 plug-in hybrid SUV that looks identical to the existing…

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Premiere for Volvo Trucks’ First All-Electric Truck

Volvo Trucks now introduces its first all-electric truck for commercial use – the Volvo FL Electric for urban distribution and refuse operations, among other applications. Sales and series production of the new model will start in Europe next year. With this introduction Volvo Trucks takes the lead in solutions for electrified goods transport in cities. “We’re immensely proud to present the first in a range of fully electrically-powered Volvo trucks ready for regular traffic. With this model we are making it possible for cities that aim for sustainable urban development to…

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Lloyds Bank & Adam & Eve/DDB win Channel 4 Diversity in Marketing Prize after Volvo Withdrawal

Lloyds Bank and Adam & Eve/DDB have been named the winners of Channel 4’s annual Diversity in Marketing Award. They took the crown just a few weeks after Volvo pulled out of the competition. They claimed that Gray’s winning entry had not been approved, and as such passed up on £1m in free airtime. In July, Channel 4 announced that Volvo UK and Valenstein & Fatt (Grey London) had won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. Marketing Week…

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Volvo Cars supports fight against ocean plastics with special V90 Cross Country

Volvo Cars, has revealed a special version of its award-winning V90 Cross Country all-road estate to celebrate the start of the 2017/18 Volvo Ocean Race. Buyers of the car will also contribute directly to helping understand the health of our oceans. To support the Volvo Ocean Race’s Science Programme around ocean plastics, the company will donate EUR 100 for each of the first 3,000 V90 Cross Country Volvo Ocean Race cars it plans to build. The resulting total donation of EUR 300,000 underlines Volvo Cars’ long-standing commitment to environmental care.…

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