We’ve recently had the plant-based sausage roll and turkey crown – and now another iconic staple is finally being launched for vegans – the jam doughnut. The Jazzy Jam Doughnut is entirely vegan and will be launched under Tesco’s exclusive Wicked Kitchen brand across the UK. The historic move further marks the supermarket’s commitment to grow its plant-based food range and offer shoppers exciting new vegan treats. In the last year, demand for chilled plant-based foods at Tesco has grown by more than 50 per cent. This growth has been…
Read MoreNew vegan jam doughnut is launched by Tesco
