Tag: veganuary

New study finds trying vegan for January leads to sustained meat reduction

Stuart Mitchell

As Veganuary 2020 gets underway, research released today suggests most participants will not resume their previous food consumption habits when the month-long vegan pledge is over. Findings from a new Kantar study commissioned by Veganuary show that people who cut out animal products for January 2019 maintained reduced consumption levels until at least July 2019. The Kantar study was based on data from their shopper panel that continuously tracks purchases from 30,000 British households. It was commissioned by Veganuary to get a better understanding of the campaign’s impact. The results…

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Veganuary Movement Gains Momentum in the U.S. as Mainstream Interest in Plant-Based Diet Surges

Stuart Mitchell

The vegan movement is gaining momentum as Veganuary expands across the pond from the United Kingdom to the United States. The social and environmentally-driven campaign was created to inspire and support people across the globe to eat vegan for the month of January and beyond and is dedicated to making the transition to veganism as easy as possible. All pledge participants who sign up at Veganuary.com/register will receive recipes, meals plans, tips on eating out and ongoing support through a 31-day email series. Participation in Veganuary has rapidly increased, doubling…

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Renowned Restaurants Team Up to Support Veganuary’s Record Year

Stuart Mitchell

This month is the first time that Harvey Nichols have ever launched a vegan menu, signifying a bold move to show their support for the cause. The awareness day was launched in January 2014 and has seen incredible success in this short period of time. This year, 150,000 people are expected to take part in the campaign. This trend has seen many restaurants take part in different ways too. With many venues adding vegan food to their menu, or increasing the amount of vegan options they offer; they are jumping…

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