Tag: veganuary

CAP – Squash those Code breaches – it’s Veganuary!

Stuart Mitchell

The ASA/CAP have released a post called: CAP – Squash those Code breaches – it’s Veganuary!. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Just as you’re still processing March 2020, here comes January 2022! For many, the new year brings health-conscious resolutions – gyms, diets, life overhauls, and in recent years, Veganuary. Whilst the popularity of a vegan January might be increasing, there…

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Veganuary: Sodexo reports a steady increase in uptake of vegan and vegetarian meals

Stuart Mitchell

Marking Veganuary 2022, Sodexo has released food sales data showing the month-on-month increase in purchases of both vegan and vegetarian meals across its UK foodservice outlets at corporate client sites. In the twelve months to November 2021, the sale of vegan and vegetarian meal options formed on average 10% of all Sodexo’s food sales at corporate client sites  Vegetarian and vegan meal sales, as a proportion of all meals sold, almost doubled between November 2020 and November 2021 going from 7% to 13% In November 2021, 41% of all non-meat…

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CAP – Advice on advertising vegan and vegetarian products this Veganuary

Stuart Mitchell

The ASA/CAP have released a post called: Advice on advertising vegan and vegetarian products this Veganuary. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The year 2020 saw a continued increase in businesses offering vegan and vegetarian products and it is a trend likely to continue. Alongside animal welfare, research shows consumers making commitments to campaigns like “Veganuary” often cite health and environmental concerns…

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Plant-based wraps and sandwiches the big winners during Veganuary 2020

Stuart Mitchell

Brits created all time record demand for plant-based wraps and sandwiches during Veganuary last month, Tesco can reveal. During the month long event – which sees people pledging to eat only vegan food – demand for plant-based wraps and sandwiches at the supermarket soared by nearly 75 per cent against the previous Veganuary. The most popular was a Falafel and Houmous wrap which is part of Tesco’s Plant Chef, own label offering. And demand for plant-based sandwiches bought as part of a meal deal including a snack and a drink…

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Veganuary 2020 saved CO2eq of 450,000 flights and more than one million animals

Stuart Mitchell

Veganuary, a global organisation encouraging people to try vegan in January and beyond, has today released new statistics compiled by environmental researcher Joseph Poore* which show that if 350,000 people worldwide go vegan for January 2020 – as the charity is expecting – it will save: 41,200 tonnes of CO2eq from the atmosphere, the same as 450,000 flights from London to Berlin160 tonnes of PO43-eq (eutrophication) from waterways, the same impact as preventing 650 tonnes of sewage from entering our waterways 2.5 million litres of water, which is enough water…

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