Veganuary Movement Gains Momentum in the U.S. as Mainstream Interest in Plant-Based Diet Surges

The vegan movement is gaining momentum as Veganuary expands across the pond from the United Kingdom to the United States. The social and environmentally-driven campaign was created to inspire and support people across the globe to eat vegan for the month of January and beyond and is dedicated to making the transition to veganism as easy as possible. All pledge participants who sign up at will receive recipes, meals plans, tips on eating out and ongoing support through a 31-day email series.

Participation in Veganuary has rapidly increased, doubling year-on-year since its inception in 2014, with more than 250,000 people in 193 countries taking part in the initiative thus far. In 2019, Veganuary is expected to reach more than 300,000 people particularly in the U.S.

“Research shows that health is a significant driver for so many people going vegan, especially American consumers,” says Simon Winch, CEO of Veganuary. “But the reasons to test this lifestyle and decrease consumption of animal-based products are countless, from improving health, to reducing animal suffering, and helping to preserve the planet. Research shows that not only are there more people curious about going vegan, but more people are sticking with the lifestyle after taking part in Veganuary, which is great news! We are thrilled with the enthusiasm and growing response from Americans taking the pledge and will continue to do our part in making it as easy as possible to try vegan, for as many people as possible.”

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