VeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). In its membership application, VeraViews explained how ad fraud hurts both advertisers and publishers, and detailed its open ledger-based ad tech solution and patented ‘Proof of View’ (PoV) PoV technology, tailored to programmatic video advertising, which adds a purpose-built transparency layer that is tamper-resistant and auditable. This results in higher campaign ROIs for advertisers and speeds up publisher payments, as advertisers only pay for valid engagement on ad campaigns,…
Read MoreVeraViews joins the Conscious Advertising Network (CAN)
