Tag: verifiability

CAP – Vexed by verifiability? How to make sure your ads comply

Stuart Mitchell

The ASA/CAP have released a post called: Vexed by verifiability? How to make sure your ads comply. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. What is verifiability, when does it apply, and how can you ensure your ads comply? Below we answer these key questions to help you verify your knowledge of verifiability in ads.   What is verifiability? Both the CAP and…

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Making Sure Your Ads Comply with Verifiability According to the CAP

Stuart Mitchell

The Committee of Advertising Practice (CAP) have released a piece on their website on how you can ensure your ads comply on issues of verifiability. We enclose the piece below, please also explore the CAP site for many more interesting advice to help keep your marketing ethical: What is verifiability, when does it apply, and how can you ensure your ads comply? Below we answer these key questions to help you verify your knowledge of verifiability in ads.   What is verifiability? Both the CAP and BCAP Codes require that…

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