The ASA/CAP have released a post called: Advertising Vitamin Drips – Injecting regulatory knowledge with a quick jab. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Vitamin drips, or intravenous nutritional therapy (IVNTs) have increased in popularity and the claimed benefits of IV vitamin infusions were the subject of three ASA rulings in December 2023. Because they were new to the ASA and CAP,…
Read MoreCAP – Advertising Vitamin Drips – Injecting regulatory knowledge with a quick jab
