Arequipa, a city in Peru, experiences some of the highest levels of radiation in the world due to various geographical factors. To address this, Arequipeña, (AB InBev’s regional beer in Peru), and VMLY&R Peru collaborated to create the Arequipeña Bottle Tiles. The initiative used the UV 400 protection of Arequipeña beer bottles to provide protection to the citizens of the region. (UV protection already made in the bottle glass to protect the beer). By transforming the bottles into tiles, they placed them in various locations such as local bus stops, cafes…
Read MoreAB InBev Builds Innovative Solution Raising Awareness about Radiation Risk
