Tag: AB InBev

AB InBev wins Cannes Lions Creative Marketer of the Year for an unprecedented third time

Stuart Mitchell

The Cannes Lions International Festival of Creativity has announced AB InBev as the 2026 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time. AB InBev’s continued commitment to using creativity as a growth lever across its portfolio resulted in it winning an impressive 37 Lions at last year’s Festival. AB InBev is the first company in Cannes Lions’ history to be honoured with the award for a third time. Since 2021…

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AB InBev Builds Innovative Solution Raising Awareness about Radiation Risk

Stuart Mitchell

Arequipa, a city in Peru, experiences some of the highest levels of radiation in the world due to various geographical factors.  To address this, Arequipeña, (AB InBev’s regional beer in Peru), and VMLY&R Peru collaborated to create the Arequipeña Bottle Tiles. The initiative used the UV 400 protection of Arequipeña beer bottles to provide protection to the citizens of the region. (UV protection already made in the bottle glass to protect the beer). By transforming the bottles into tiles, they placed them in various locations such as local bus stops, cafes…

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Cannes Lions honours AB InBev with 2023 Creative Marketer of the Year

Stuart Mitchell

Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for a second year in a row. The honorary accolade is presented to a marketer that has amassed a body of Lion-winning work over a sustained period of time, and has established a reputation for producing brave creative and innovative marketing solutions. AB InBev is the first brand in the Festival’s history to be honoured with the award for two consecutive years after embedding creativity at the heart of their business. Simon…

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Cannes Lions honours AB InBev with Creative Marketer of the Year

Stuart Mitchell

Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as this year’s Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of Lion-winning work over a sustained period of time, and has established a reputation for producing brave creative and innovative marketing solutions. Last year’s Cannes Lions awards, which were given for work from 2020/2021, saw AB InBev amass an outstanding haul of 40 Lions; two Grands Prix, two Titanium, nine Gold, 10 Silver and 17 Bronze Lions…

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Budweiser Brewing Group together with RUSAL, the Metals segment of En+ Group and ELVAL announce the launch of a pilot to produce a can with the lowest ever carbon footprint for an AB InBev beer can produced in Europe

Stuart Mitchell

Budweiser Brewing Group, the UK arm of AB InBev, together with RUSAL, the Metals segment of En+ Group, CANPACK, global manufacturer of aluminum beverage cans, and ELVAL, a leading aluminium rolling expert, announce the launch of a pilot to produce a can with the lowest ever carbon footprint for an AB InBev beer can produced in Europe. Budweiser Brewing Group, the UK arm of AB InBev, together with RUSAL, the Metals segment of En+ Group, the world’s largest producer of low carbon aluminium, CANPACK, global manufacturer of aluminum beverage cans, and ELVAL,…

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