Cannes Lions honours AB InBev with Creative Marketer of the Year

Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as this year’s Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of Lion-winning work over a sustained period of time, and has established a reputation for producing brave creative and innovative marketing solutions. Last year’s Cannes Lions awards, which were given for work from 2020/2021, saw AB InBev amass an outstanding haul of 40 Lions; two Grands Prix, two Titanium, nine Gold, 10 Silver and 17 Bronze Lions…

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Budweiser Brewing Group together with RUSAL, the Metals segment of En+ Group and ELVAL announce the launch of a pilot to produce a can with the lowest ever carbon footprint for an AB InBev beer can produced in Europe

Budweiser Brewing Group, the UK arm of AB InBev, together with RUSAL, the Metals segment of En+ Group, CANPACK, global manufacturer of aluminum beverage cans, and ELVAL, a leading aluminium rolling expert, announce the launch of a pilot to produce a can with the lowest ever carbon footprint for an AB InBev beer can produced in Europe. Budweiser Brewing Group, the UK arm of AB InBev, together with RUSAL, the Metals segment of En+ Group, the world’s largest producer of low carbon aluminium, CANPACK, global manufacturer of aluminum beverage cans, and ELVAL,…

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AB InBev 100+ Accelerator partners with The Coca-Cola Company, Colgate-Palmolive and Unilever for Sustainable Startup Innovation

The Coca-Cola Company, Colgate-Palmolive Company and Unilever have joined the Anheuser-Busch InBev (AB InBev) 100+ Accelerator to fund and pilot sustainable innovation in supply chains. Launched in 2018, the 100+ Accelerator is a global incubator program that works to solve supply chain challenges across water stewardship, circular economy, sustainable agriculture and climate action. Over the last two years, the program has accelerated 36 companies in 16 countries. The 100+ Accelerator offers size and scale to passionate entrepreneurs to help bring their solutions to market faster. These startups have raised more…

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AB InBev Eliminates Plastic Rings in UK

AB InBev has reached another exciting circular packaging milestone – our entire portfolio of iconic beers from Budweiser Brewing Group UK&I is now plastic-ring free.  That means cans of Budweiser, Bud Light, Stella Artois and Beck’s in the UK will now be packaged with alternatives like fully recyclable wraps and the KeelClip™, a new technology which uses recyclable paperboard to create a lighter weight pack. Along with decreasing our usage of plastic shrink wrap, we will be eliminating  850 tonnes of plastic waste, the equivalent weight of 67 double decker buses, every year.   This change takes our company one step closer to achieving our 2025 Sustainability Goal of…

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