The 10 Group appointed to launch sustainable laundry disruptor, w’air

Pilot Lite has appointed integrated marketing and communications agency The 10 Group to launch w’air – a sustainable clothing care disruptor – across social, PR and content following a competitive pitch. w’air, the simple, hand-held device that uses pioneering hydrodynamic technology to clean clothes in an easier, more effective, eco-friendly way, will formally launch in May, supported by a 360 integrated campaign and pre-launch activity spearheaded by 10. As the brand’s first agency of record, The 10 Group has been tasked with positioning w’air as a disruptive player in the…

Read More