Walmart Names Publicis Groupe as New Media Agency

Walmart has announced the selection of Publicis Groupe to lead media planning and buying for Walmart U.S. The announcement comes after an extensive agency evaluation for a media agency of record to support future growth and brand-building initiatives. Walmart, one of America’s largest advertisers, continues to push forward to be a best-in-class marketing organization, acknowledging that agency partners play a pivotal role in that journey. As Walmart expands its capabilities to deepen connections in a diverse customer landscape, Publicis Groupe will play an integral role in connecting customers with the…

Read More

Always® and Walmart Continue to Team Up with Olympic Gold Medal Gymnast Laurie Hernandez and Support the Women’s Sports Foundation to #KeepHerPlaying

Always and Walmart are taking action, in partnership with the Women’s Sports Foundation, to help girls stay in sports by highlighting the important life skills that come from continued participation through puberty. To further rally society to #KeepHerPlaying, they are continuing their partnership with Olympic gold medal gymnast Laurie Hernandez and enlisting social media influencers to share firsthand accounts of how sports have had a positive impact on their lives. Research has shown that nearly half of girls in the U.S. drop out of sports during puberty and an engaged…

Read More

Walmart’s Private Brand Teas are Now Sustainably Sourced

Walmart have announced that all their Great Value Brand traditional black and green teas will be certified sustainable through the Rainforest Alliance. In a post by Silvia Azrai Kawas, Vice President, Private Brands Food on their website Walmart have spoken about their decision and their future of their sustainability programme, ~I have put the post below but you can read it here. Tea is the second-most consumed beverage in the world. It trails only water in popularity, which is important to note, because its ubiquity has far-reaching consequences for farmers,…

Read More

Walmart and The Elton John AIDS Foundation Join Forces To Launch Breakthrough, A New Initiative To Help Accelerate the End of AIDS in America

The Walmart AMP, Walmart and the Elton John AIDS Foundation have announced they are joining forces to change the course of HIV in the United States with the launch of “Breakthrough.” This new initiative aims to accelerate the end of AIDS in America by increasing access, education and awareness to safe, convenient HIV testing and services in the southern United States. The three-year engagement will begin by expanding access to stigma-free testing in local communities through testing events, a vital first step at effective prevention and treatment for people living…

Read More

CVS Health, Walgreens and Walmart Join Together with the Ad Council and COVID Collaborative to Educate Americans about the COVID-19 Vaccines

The Ad Council and COVID Collaborative today unveiled new public service advertisements (PSAs) with CVS Health, Walgreens and Walmart to help educate people throughout the nation about the COVID-19 vaccines. Developed with expertise from the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH), as part of the groundbreaking “It’s Up To You” COVID-19 Vaccine Education Initiative, the new content features pharmacists addressing common questions about COVID-19 vaccination. CVS Health, Walgreens and Walmart are founding partners of the Ad Council and COVID Collaborative’s COVID-19 Vaccine…

Read More