Dublin agency, Folk VML has teamed up with Water Safety Ireland to tap into the popular trends of ASMR (Autonomous Sensory Meridian Response) and sleep and relaxation apps to create awareness around being too relaxed or complacent while in water. The radio spot, titled “Don’t Let Your Mind Drift”, uses the relaxing sounds of water and a soothing voice that guides the listener through a calming meditation. However, the tone abruptly changes when we realise the dangers that entering this state of relaxation in water poses. The campaign aims to…
Read MoreFolk VML and Water Safety Ireland launch radio spot that uses ASMR to warn about the dangers of open water swimming
