Western Cape Government launch #ItCanwait Campaign

The Western Cape Government in South Africa has released a new hard-hitting road safety ad as part of its #ItCanwait Campaign. The ad highlights how those using their phones lose track of their surroundings. The campaign is designed to highlight that cellphone use is becoming a larger part of the cause of accisents. The US’s National Safety Council estimates 28% of all crashes involve cell-phone use, with the overwhelming majority of those crashes involving text messages. This puts cell-phone use just behind alcohol and speed as the biggest causes of…

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