Last week, Under Armour launched a new campaign – #WEWILL. This is an evolution of the brand’s signature I WILL and highlights how they feel sport has the power to unite and inspire. The spot features a who’s who of Under Armour athletes from around the world, who all believe in the boundless power of sport. The #WEWILL campaign is designed to show its support to the victims of Hurricane Harvey. Under Armour has partnered with Team Rubicon, a first responder organisation which deploy former service members to emergency situations. Under Armour said:…
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