Tag: World Cup

CAP – Make sure you don’t need VAR – keeping your World Cup ads onside

Stuart Mitchell

The ASA/CAP have released a post called: Make sure you don’t need VAR – keeping your World Cup ads onside, The post is copied below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This summer’s FIFA World Cup will place football firmly at the centre of public attention for several weeks, offering advertisers a huge opportunity to create timely, engaging campaigns. However, high‑profile international tournaments also raise familiar regulatory risks. With that in…

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Avoiding own goals and red cards – advertising around the World Cup

Stuart Mitchell

The ASA have posted rules on their site to deal with advertising around the World Cup, we have reproduced this below but please havea look at the ASA site for more info on other articles and stories. This summer’s World Cup provides a wealth of opportunities for advertisers looking to score with their campaigns but you need to be mindful of potential pitfalls when using a high profile international tournament as inspiration. With that in mind, here’s some advice on a few key themes that tend to crop up around…

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Paddy Power will donate £10,000 to the Attitude Foundation for every goal Russia scores at the World Cup

Stuart Mitchell

Russia will be cheered on by a surprising set of supporters at this summer’s World Cup, as Attitude and the LGBT+ community comes out to back a nation with a hostile and discriminatory ‘gay propaganda’ law. That’s because the Russian national football team – whether they know it or not – will be directly funding an Attitude Foundation campaign to tackle homophobia in football. For every goal the host nation score, bookmaker Paddy Power will donate a chunky £10,000 to fund a number of causes dedicated to making football more…

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