The LEGO Group and WWF Denmark collaborate on new design guidelines to help children imagine a more sustainable future through LEGO® play

The LEGO Group has joined forces with WWF Denmark to create the Planet Promise Design Guidelines to support the development of exciting new storylines that feature socially and environmentally responsible practices in play experiences. Covering both products and packaging, the guidelines provide advice and inspiration for LEGO® designers, who are creating new LEGO sets, stories and experiences. As part of the LEGO Group’s commitment to making a positive impact on society and the planet – the Planet Promise – the guidelines encourage designers to reflect the importance of environmental activities…

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