M&S is partnering with Yeyasso cooperative through a long-term initiative which will support fairer incomes for cocoa farmers in Cote d’Ivoire, one of its main cocoa sourcing regions in West Africa. The initiative has been developed in partnership with Fairtrade, building on M&S’s commitment to ethically sourced cocoa. M&S Choc Marks bars are already made with Faitrade cocoa, but this new commitment will go further by providing long-term ‘Fairtrade Premium’ support for Yeyasso. The Fairtrade Premium is an additional payment that goes direct to farmers, who direct the funding…
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