Fifty-six per cent of 18-24s plan to be more sustainable this Christmas including buying locally, upcycling or refurbishing gifts. This is one of the key findings from a nationally representative survey commissioned by the IPA and carried out by Opinium among a sample of 2,000 UK adults aged 18+ that explores attitudes towards Christmas 2021. According to the data, the younger generation leads the way in terms of their plans to be more sustainable this Christmas, however, the older generations also show some intention to follow suit, albeit to half…
Read MoreYoung adults dream of green Christmas reveals IPA survey
