Tag: green Christmas

Dreaming of a Green Christmas: Over half of UK adults are thinking about a more environmentally-friendly Christmas

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that over half (53%) of UK adults who celebrate Christmas think it is important to do so in a more environmentally-friendly way this year. This compares to just 34 per cent who think it is important to have a big celebration to make up for missing out last year as a result of the pandemic.  The research also reveals consumers are expecting more action and communication from brands during the festive period, with over three fifths (64%) of respondents wanting…

Read More

Young adults dream of green Christmas reveals IPA survey

Stuart Mitchell

Fifty-six per cent of 18-24s plan to be more sustainable this Christmas including buying locally, upcycling or refurbishing gifts. This is one of the key findings from a nationally representative survey commissioned by the IPA and carried out by Opinium among a sample of 2,000 UK adults aged 18+ that explores attitudes towards Christmas 2021. According to the data, the younger generation leads the way in terms of their plans to be more sustainable this Christmas, however, the older generations also show some intention to follow suit, albeit to half…

Read More