The ASA/CAP have released a post called: Advertising zero alcohol products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Definition The alcohol section of the Codes applies to ‘alcoholic drinks’, which are those above 0.5% ABV. Drinks at or below 0.5% are, for the purposes of the Codes, considered to be non-alcoholic. CAP is aware that official government guidance exists on how alcohol content…
Read MoreCAP – Advertising zero alcohol products
