The ASA/CAP have released a post called: Protecting children online: building a zero-tolerance culture to age-restricted ads in children’s media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published the findings from our latest online monitoring sweep, which has helped us identify and tackle age-restricted ads appearing in children’s media. Advertisers placing age-restricted ads online are required, under the Advertising Code, to target their…
Read MoreASA – Protecting children online: building a zero-tolerance culture to age-restricted ads in children’s media
