Tag: zero-waste

Wunderman Thompson Launches Cleopatra’s Jeans – Calling For A Zero-Waste Future

Stuart Mitchell

A custom-made pair of jeans called Cleopatra’s Jeans has been revealed in Amsterdam. This visual statement sends a message to the denim and fashion industries: ‘Let’s work together to find innovative solutions to make textile waste history. Let’s make fashion’s future waste-free’. The jeans were presented at a launch event at the Fashion for Good Museum, a museum dedicated to sustainable fashion in Amsterdam. During the event denim expert Mariette Hoitink, of the House of Denim Foundation, and the fashion industry leaders of the future from Amsterdam Fashion Institute discussed…

Read More

Avery Dennison partners with The Future Laboratory to provide global action plan for a zero-waste future

Stuart Mitchell

Avery Dennison Corporation has teamed up with The Future Laboratory, a world-renowned futures consultancy, to compile the Zero Waste Futures report, published today. Across the globe, two billion tonnes of waste are generated annually, according to The World Bank. This report  provides brands and retailers with a strategic framework for action, and outlines a set of key drivers that will help accelerate solutions for a zero-waste future and the transition to a circular economy.  The report, available free of charge, draws on experts, features best-practice case studies and details three…

Read More