Autumn is well and truly upon us, marking the start of Harvest Festival, a time to share with those in need, and the return of Camden Town Brewery’s autumnal twist on its Hells Lager, Harvest Hells in partnership with food redistribution charity, The Felix Project.
Drawing on the rich, malty flavours of autumn, Harvest Hells is the robust take on the all-weather Hells Lager. Full of flavour, the deep red lager is perfect for enjoying after a leafy park walk or cosying up with on a rainy Sunday afternoon.
Camden have teamed up with The Felix Project for the second year running, to help raise awareness of the millions of people across the UK experiencing food poverty, a problem which has been exacerbated by Covid-19, with people across the country struggling more than ever.
Over the last few months, The Felix Project has responded to the Covid-19 crisis by expanding its operations in order to reach as many vulnerable people in need. Since March, the charity has increased deliveries of surplus food to charities and schools from 10,000 tonnes to 26,000 tonnes based on demand from across the capital. They have already delivered the equivalent of 14 million meals this year to help people who are isolating, the elderly, the homeless, children, families and more.
To support the incredibly important work they’re doing in London, Camden Town Brewery also launched a ‘webshop can swap’ on the Camden webshop which ran from 29th September to 4th October in the lead up to Harvest Festival. Featuring a selection of six food items on the website that consumers can add to their virtual shopping basket, each item bought unlocked a free can of Harvest Hells in exchange, with the value of all items going towards food donated to The Felix Project.
Following the virtual ‘can swap’, for every can sold of Harvest Hells during the month of October, Camden will donate 20p to aid the vital work The Felix Project does in providing nutritious food and healthy meals for those who would otherwise go hungry.
Jasper Cuppaidge, Founder of Camden Town Brewery said: “With Autumn comes the return of our Harvest Hells Lager for its second annual release. Harvest Hells has a darker, maltier taste than our classic Hells, making it perfect for these colder, crisp evenings at home.
We’re really glad to be working with The Felix Project for the second year running, as now more than ever the work they do is life-saving for Londoners who rely on food donations. The Covid-19 crisis has left many people out of jobs, turning to local food banks and the incredible volunteers at The Felix Project for support. We’re making a financial donation from every can sold in the first month to help aid the fantastic work they do to end food poverty in the city that our brewery was founded.”
Mark Curtin, CEO of The Felix Project: “We are delighted to be working with Camden Town Brewery again on this fantastic initiative that will help distribute increased quantities of food throughout London. Since lockdown the demand on our services has increased dramatically and we rely on the generosity of our supporters and partners to enable us to continue to operate on the increased scale required.”
For 2020, Harvest Hells has had a can makeover courtesy of illustrator Gaurab Thakali. Our 2020 Seasonal Design Collaborator’s music-inspired illustrations kicked off earlier this year with the summer Seasonal, Strawberry Hells Forever.
Harvest Hells has an ABV of 4.6% and is available now in the following:
- Single cans / 4 packs for £1.99 / £7.49 at Wholefoods
- 6 packs for £10 from Camden’s web shop