Brand & Reputation, Lewisham Council and Boots were among the big winners at the Chartered Institute of Marketing (CIM)’s prestigious Marketing Excellence Awards.
The awards were held at The Brewery London, and were hosted by renowned comedian Tom Allen.
The winners were judged by an esteemed panel of experts from leading brands, agencies and consultancies including: Microsoft, VCCP, Virgin Atlantic, LID Business Media, Lucky Saint, SaturnFive, Thinkbox and many others.
The ceremony highlighted the importance of consumer experience and the innovative strategies used by professionals to enhance it as AI continues to transform and reshape the marketing landscape.
Stand-out campaigns included: Global Healthcare Engagement for Atos by Hut 3 a large budget, campaign which scooped the best use of data and insight award and Team ITG in partnership with Wickes for the Wickes Mission and Motivation Engine – Using AI to drive incremental revenue campaign – commended for its and strategic execution.
Brand & Reputation scooped the prestigious ‘Agency of the Year’ title with judges praising its focus on employees, and putting people at the heart of the agency.
Meanwhile, Ogilvy Africa picked up the ‘Best Not for profit / social good or community programme’ award for their Lesso Lessons Initiative, highlighting the importance of marketing campaigns which promote social good.
Chris Daly, chief executive of CIM, said: “Congratulations to all those who won, this year’s submissions have been excellent. I would like to thank our judges and sponsors, and all who have helped to make this event possible. It’s clear that the global marketing industry has once again risen to the occasion, crafting remarkable campaigns and reaping the rewards for both organisations and agencies alike. The significance of professional marketing remains critical for enhancing commercial performance and nurturing talent.”
“However, there is a clear imperative for marketers to prioritise the customer journey and experience, especially in the context of the evolving marketing landscape and the emergence of AI.
Innovation lies at the heart of this transformation, and the finalists tonight undeniably exemplify innovation and entrepreneurship, while delivering concrete results.”
Now in their twelfth year the awards, recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession.
