ThinkDonate, the social media fundraising brand, is partnering with The Royal British Legion for this year’s Poppy Appeal.
The Legion is using one of ThinkDonate’s social media fundraising products, #Donate, to help them fundraise in their Twitter feed, encouraging supporters to donate in the moment against a specific Poppy Appeal campaign hashtag, #PoppyDonate.
This year, The Royal British Legion’s Poppy Appeal is focusing on how wearing your poppy shows you care – and will help the Legion to continue its vital work supporting the Armed Forces.
Says Andy Hill, Digital Acquisition Manager at The Royal British Legion: “We’re excited to be partnering with ThinkDonate and using their #Donate product on Twitter to engage our online community and encourage them to give in the moment with a #. We want to make donating as simple as possible by weaving opportunities to donate through platforms that supporters are already familiar with.”
ThinkDonate, which launched in March this year, is a social media fundraising platform that gives charities simple and free tools to help supporters donate ‘in the moment’ on social and online.
Adds Johnny Pitt, Founder of ThinkDonate: “The Poppy Appeal is a revered moment in the fundraising calendar, like no other. We’re immensely proud to be supporting the Legion to reach new generations of supporters, as well as excite existing ones.”
With a suite of products to choose from including #Donate, ThinkLink, DonatePage and QRCode, social media fundraising campaigns can be set up with speed and are fully customisable through a central ThinkDonate dashboard. Payments are processed through ThinkDonate’s payment provider, Stripe – and there are no sign-up fees or monthly subscriptions. Charities can sign-up for free at www.thinkdonate.com.
Led by Johnny Pitt, a creative-for-good entrepreneur, and an experienced team passionate about digital fundraising, ThinkDonate is on a mission to help charities fundraise and improve the way people give, for good.
