Amazon opens AmazonSmile to registered UK Charities

From 31st of January, all eligible registered UK charities are invited to join AmazonSmile where millions of Amazon customers can raise money for charities, small or large, local or national, by shopping at Customers who shop with AmazonSmile can choose a charity to support before they start shopping and that charity will receive donations from Amazon at no additional cost to the customer or charity.

Customers will find the same Amazon they know and love at AmazonSmile, enjoying the same low prices, vast selection and convenient shopping experience – but with an added bonus that Amazon will donate 0.5% of the net purchase price of eligible products (excluding VAT, shipping fees, and returns) to the charity of the customer’s choice. The more customers who use, the more charities will receive in donations from Amazon.

“We think our customers will love the opportunity to support a wide variety of charities up and down the country without having to change the way they shop,” said Jessica Blum, UK Manager, AmazonSmile. “In the U.S, Amazon has donated over $69 million to charities since the launch of AmazonSmile and now we’re inviting registered UK charities to join and benefit from donations generated by our customers.”

AmazonSmile launched in the UK in November 2017 with 11 charities available for customers to choose from: British Red Cross, Cancer Research UK, Magic Breakfast, Marie Curie, The Royal British Legion, Royal Manchester Children’s Hospital Charity, RSPCA, Save the Children, Scottish Women’s Aid, Stonewall and UN Women National Committee. From today, AmazonSmile enrolment is open to UK charities with registered charity numbers who are in good standing with the Charity Commission. Customers will be able to search through the newly added selection of charities from 1st March 2018.

“The Amazon Smile team made the whole sign up process incredibly smooth and it has enabled us to invite greater support for UK schools where children arrive too hungry or malnourished to learn,” said Magic Breakfast founder Carmel McConnell MBE. “We are really grateful and hope other charities will register to also benefit from this generous AmazonSmile customer initiative.”

Customers can learn more and begin supporting their favourite charity at, and charities can learn more and register to accept donations at


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