Unilever launch first-of-its-kind Pride campaign “United We Stand”

Unilever launch “United We Stand,” a first-of-its-kind Pride campaign. Partnering with agency RanaVerse, Unilever saw the opportunity to turn over the status of being an “official WorldPride sponsor” to six grassroots organizations, which otherwise would not have had access to a corporate Pride sponsorship.  

As part of the campaign, Unilever and RanaVerse created films for each organization, each featuring a different ambassador. The films are directed by Tourmaline, a passionate advocate for the trans community. Unilever partnered with breakthrough director Tourmaline, director of Happy Birthday, Marsha, a film about iconic transgender artist and activist, Marsha “Pay It No Mind” Johnson and her life in the hours before she ignited the 1969 Stonewall Riots in New York City,  to capture creative content that shines a light on the important organizations in the LGBTQIA+ world. A passionate advocate for the trans community, Tourmaline is committed to shifting the conversation around the gender binary of society and unearthing histories of trans women of color.

  • Aaron Philip x Dove x Audre Lorde Project — Dove is working with Aaron Philip to bring awareness to experiences of those who are underrepresented in media and advertising and show the world that beauty isn’t binary. Aaron and Dove have partnered with the Audre Lorde Project- a New York based organization which focuses on supporting organizing campaigns that work on healing justice, trans justice, community building and volunteering – to make the fashion and beauty industries more diverse, inclusive, and accessible. Said Aaron, “It’s been great to partner with Dove to celebrate the amazing work Audre Lorde Project in serving LGBTQIA+ communities of color. My journey proves that Beauty isn’t Binary, and I hope that by sharing my story it gives others in our community strength to follow their dreams.”

  • Lachlan Watson x Schmidt’s x Trans Justice Funding Project — Schmidt’s Naturals is teaming up with Lachlan Watson and the Trans Justice Funding Project – a community-led funding initiative supporting grassroots trans justice groups run by and for trans people – to elevate the critical role that self-care, community, and wellness play in the trans and non-binary community. Together, they are raising awareness of the important role that small actions of self-care can have on your mental health and wellness. “Change starts at the frontline and that’s why, on this Pride 2019, I’m proud to partner with Schmidt’s to bring awareness to the work of the Trans Justice Funding Project. “It’s easy to get caught up in the feeling of being unable to change the big picture, which is why it’s so important that we fund and support real, trans-lead organizations like the Trans Justice Funding Project who are truly embodying that change.”

  • Big Freedia x Shea Moisture x Destination Tomorrow — Shea Moisture, a brand that believes that economic empowerment is essential for people to thrive, is partnering with Big Freedia to support the work of Destination Tomorrow – a grassroots South Bronx agency servicing the LGBTQIA+ community offering young people a space to learn and flourish by providing them with comprehensive programs and services – in building economic empowerment for LGBTQIA+ communities in the Bronx.  Said Big Freedia, “My whole message is about economic empowerment as that is essential for communities to thrive especially within LGBTQIA+ peoples of color who face so many barriers. It’s a pleasure to partner with Shea Moisture for Pride 2019 to hero the work of Destination Tomorrow in supporting our communities in The Bronx.’

  • Tommy Dorfman x AXE x Anti Violence Project — Axe, a brand that aims to tackle toxic behaviors associated with traditional masculinity, is working with Tommy Dorfman and the Anti-Violence Project – a leading New York based charity founded to offer on the ground support and counseling services to LGBTQIA+ peoples who experience hate crimes and/or violence – to create world where LGBTQIA+ people are safe, respected, and live free from violence.Said Tommy, “The work of the Anti-Violence Project is vital, as I share in my film there were moments in my life when a helpline to talk to queer people who understand some of the hate I received as I explored gender would have been really beneficial. I hope partnering with Axe to support the work of AVP will make you also get involved and support their work.”

  • Tituss Burgess x Vaseline x New Alternatives: — Vaseline, a brand that believes in the power of healing both physically and emotionally, is teaming up with Titus Burgess and New Alternatives – an organization dedicated to the care and well-being of young people in the LGBTQIA+ community – to underscore the need for a place that helps LGBTQIA+ youth feel accepted and empowered on their road to self-sufficiency. “I have a personal connection to New Alternatives and am happy to be working with Vaseline to support their vital work in NYC with homeless LGBTQIA+ youth. It’s important to support grassroots organizations alongside the bigger known ones and bring healing to our community.”

  • Amiyah Scott x Suave x PFLAG — Suave, a brand that has valued the importance of family for over 80 years, is teaming up with Amiyah Scott and PFLAG- an organization with a mission of support, education and advocacy for the LGBTQIA+ community that is committed to advancing equality – to create awareness around the importance of family support and acceptance within the LGBTQIA+ community. Said Amiyah, “I have a personal connection to PFLAG and they are a part of my journey that I share with my father, it was great to have the opportunity to partner with Suave to talk share this, I hope the film will help touch not just LGBTQIA+ people but also the families of all types that surround them. It’s been great to partner with Suave to tell me story and support the work of PFLAGNY as part of Pride 2019.”

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