Dr. Rivka Smith, an award-winning academic and criminologist from the University of Sheffield, has joined forces with Edwin Buckley, communications expert and former BBC producer, to launch Creative Smarts, a new research communications agency based in Manchester.
Combining Edwin’s expertise in media and communications, with Rivka’s in-depth knowledge of the academic sector, the agency aims to bridge the gap between complex research and creative, accessible communications.
Rivka and Edwin have known each other since they were 11-years-old, when they were cast in a local pantomime production of Babes in the Wood. Whilst the duo went on to pursue different paths professionally, they remained firm friends, and are now coming together to combine their unique areas of expertise.
Rivka is a multidisciplinary academic with close to 15 years’ experience in teaching and conducting mixed-methods research. She has worked on high-impact projects in partnership with public sector organisations, including police forces and the NHS trusts. Most recently, based at the University of Sheffield, Rivka has built a broad and varied teaching portfolio. Her collaborative research has contributed to several high-profile initiatives, some of which have been showcased as case studies in the Research Excellence Framework (REF).
Meanwhile Edwin’s career began in the media, where he produced a range of programmes for the BBC, ITV, Channel 4 and Channel 5. He later moved into communications, holding senior roles at organisations including Prostate Cancer UK, Natural England and Causeway. Edwin is also the Founder of PR and talent agency People of Prominence.
The duo’s unique partnership merges their two worlds: the structured, data-driven realm of academia, with the dynamic and engaging world of creative communications and media production, with Edwin saying, “Research can often get lost in complexity, but with Creative Smarts, we want to change that by transforming intricate findings into compelling content that engages and drives action. We want to make research resonate with people beyond the academic sphere.”
Rivka adds, “With nearly 15 years in academia, I’ve seen how challenging it can be to make research accessible. Creative Smarts is a sector-merging venture that lets us bridge the gap between rigorous research and creative communication – turning complex findings into engaging content like infographics, videos, podcasts, webinars and campaigns, that truly connect with diverse audiences.”
The agency have recently completed a project for Lloyds Bank Foundation, and are soon to announce a new partnership with a UK university. They aim to continue working with a broad range of clients, including academic institutions, research organisations, non-profits and professional services companies.
