Univision, the leading media company serving Hispanic America, announced the Vota Conmigo (Vote with Me) get out the vote (GOTV) campaign as part of its Destino (Destination) 2018 election efforts to help educate the Hispanic community about where and how to vote in the upcoming midterm elections. Launching in conjunction with its GOTV Day, when Univision’s local stations will host phonebanks to answer any voting-related questions Latinos may have, Vota Conmigo joins with its national partners, Mi Familia Vota, Voto Latino, and National Association of Latino Elected and Appointed Officials (NALEO), to ensure that Latinos not only vote, but actively encourage others to vote as well. The Vota Conmigo campaign will feature on-going Univision Network support through TV and radio segments, Public Service Announcements, interviews, information on Univision.com/VotaConmigo, OpEds and other important tools to make sure the Latino community is informed and ready to vote.
The message of Vota Conmigo was created by five of Univision’s summer interns at KMEX in Los Angeles and was adopted by the company as part of its national campaign to increase voter participation among Hispanics. Its message is simple and universal: voting together can foster a greater sense of engagement and community.
“Vota Conmigo speaks not only to young Latino voters, but also to their parents, grandparents, and the broader Hispanic community. Voting is an inclusive activity and something that we can do as a family and community that directly impacts the decisions that will be made for years to come on issues like immigration reform, education, gun control, and a myriad of other topics facing our nation,” said Jessica Herrera-Flanigan, Executive Vice President for Government & Corporate Affairs.
As part of its Destino 2018 news coverage, Univision News, local affiliate stations, and Univision.com will also be heavily engaged providing regular voter and election-related news and information in the run up to Election Day. This effort will include special reports about individual races for Congress, governor, state legislative seats, and ballot amendments as well as additional coverage of key issues such as healthcare, immigration, the economy, and gun violence. Additional information about voter registration, voter protection, and details on where and how to vote will be shared daily.
Local partners, such as regional Elections Departments, League of Women Voters of Sacramento County and other affiliates nationwide, the City of Houston Office of New Americans and Immigrant Communities, American Gateways, and BakerRipley, among others, are also supporting the network’s efforts to get out the vote in the Hispanic community.
With 88% of U.S. Hispanic television households tuning into Univision’s programs and Univision.com being the most visited Spanish-language website among U.S. Hispanics, the company is committed to ensuring its audience is informed and engaged in the 2018 midterm elections.