Day: 6 August 2018

Channel 4 finds purpose-driven ads resonate most with young viewers

Stuart Mitchell

Brands which engage with important issues through purpose-driven advertising are able to build a stronger connection with young customers, according to new research from Channel 4’s 4 Sales. The research was commissioned to coincide with “PL4Y presents…” the first in a new series of exclusive, invitation-only events which bring together key influencers from across the ad industry to debate topical issues. Most respondents (55%) believe that brands should be a force for good in the world, rather than just selling products and services (45%) and young people are particularly receptive…

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Majority Of Drivers Don’t Believe Texting While Driving Is Dangerous

Stuart Mitchell

People who text while driving are six times more likely to be involved in a car crash. To combat this problem, more and more states are adopting driving laws that require people to use hands-free devices in the car. Yet a new study shows that many drivers are still willing to take the risk, as ‘fear of missing out’ and separation anxiety keep them from abiding by the law. The study, published in Risk Analysis: An International Journal, reveals that many drivers don’t perceive texting and driving to be dangerous…

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Bacardi And Lonely Whale Team Up To Ensure #TheFutureDoesntSuck

Stuart Mitchell

Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announced they have joined forces to help rid the environment of single-use plastic, including the goal to eliminate one billion single-use plastic straws by 2020. In addition, Bacardi announced a commitment to review its global supply chain, with the aim of removing non-essential, non-recyclable single-use plastic waste. Through a series of corporate and brand collaborations, events, and…

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“Brake It Down”! Chevrolet & DoSomething.org Partner With David Mazouz for Safe Driving Campaign

Stuart Mitchell

How well do you know your best friend? What’s their favorite snack on a road trip? What musician are they most likely to play in the vehicle? And what if answering these questions could keep your best friend safe on the road? That’s the case with “Brake It Down,” the national safe driving campaign from DoSomething.org and Chevrolet! Thousands of young people will take the “Brake It Down” quiz about their friends’ on-the-road habits. Based on their answers, quiz-takers will receive customized tips to share with friends and keep them…

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Outcome Health Announces Collaboration with Unity Consortium and Univision to Urge Vaccinations Among Older Adolescents

Stuart Mitchell

Outcome Health, a technology company that provides health education at the moment of care, today announced a collaboration with Unity Consortium, a broad base of leading organizations focused on adolescent and young adult preventive healthcare and immunization, and Univision Communications Inc. (UCI), the leading media company serving Hispanic America. Through this partnership, the organizations will support Unity’s “Vax@16” initiative to increase awareness of the importance of wellness visits and immunizations for 16-year-olds. Educational content for both English- and Spanish-speaking audiences will play in physician offices across Outcome Health’s nationwide digital…

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