Animal Político is an independent Mexican media created 4 years ago and thanks to its work it has become one of the main ones in the country, which includes helping citizens to verify rumors that circulate on social networks through a verifichat called The Hound.
Due to its role and to increase awareness about the impact of disinformation in the public sphere, this entity together with Weber Shandwick and McCann Mexico developed the first World Museum of Lies.
This can be accessed through https://museodelamentira.org to browse an exhibition that denotes the fight against misinformation. Taking fake news that has circulated on social networks and with the collaboration of artists who used artificial intelligence (AI) tools, this virtual space available from any part of the world visually graphs the negative impact that this supposed news has, which can affect people´s life.
Rodrigo Tarquino, Creative VP of Weber Shandwick Mexico, stated that “our scope of action is to develop initiatives that make our clients to be significant and generate important connections with their audience. This first World Museum of Lies envisions that and addresses one of the major challenges of our time.”