The report – based on a survey with more than 2,000 executives worldwide – evidences a broad range of factors that act as reputation drivers; from the quality of services to the impact of corporate culture.
Commenting on the research PRCA Director-General, Francis Ingham said:
“Today’s research from Weber Shandwick is a powerful reminder of the influence public relations professionals have in driving corporate market value. The data show that the public expect businesses to contribute meaningfully to the societies they operate in. It’s our responsibility to ensure businesses and brands meet these growing public expectations. Our skills are at a premium: our ability to meaningfully connect people to businesses has never been more important than it is today.”
Gail Heimann, President and CEO of Weber Shandwick said:
“It has been widely accepted that reputation makes a meaningful contribution to business success. Our study quantifies the remarkably high value assigned to reputation today and shows how it takes a fierce level of attention to an unprecedented suite of reputation drivers – nearly two dozen deemed significant – to remain highly regarded and prevent reputation erosion.”
Find out more about the research here.