Which advertising campaigns resonate most with a female audience?

Super. Human. Channel 4 and #PainStories win Grand Prix at the 2022 Gerety Awards.

See all of the 2022 winners at www.geretyawards.com

UK winners include among others:

  • GRAND PRIX for Editing in the Craft CUT for Super. Human. for Channel 4 by Final Cut
  • GRAND PRIX for Illustration in the Craft CUT and GOLD in the Communication CUT with #PainStories for Bodyform/Libresse by AMVBBDO
  • GOLD in the Communication CUT and Health CUT for #wombpainstories for Bodyform/Libresse by AMVBBDO
  • GOLD in the Craft CUT – Open Spaces for Burberry by Riff Raff Films
  • GOLD in the Craft CUT – Nobody Is Normal for Childline by The Gate London
  • GOLD in the Work for Good CUT – Very Gay Raptor for Ford by VMLY&R London
  • GOLD in the Work for Good CUT – #Mynameis The Fuh-Net-Ic Filter for Race Equality Matters by Edelman London

Internationally, the USA was a top Gerety winner overall with 34 total statues, followed by the UK with 27. Collecting Gold, Silver, Bronze and shortlist nominations, Belgium had 23, Canada 20, France and Germany each had 14 campaigns awarded and Brazil together with the UAE had 10 each.

In total the 2022 Gerety Awards jury have awarded 5 Grand Prix, 34 Gold, 58 Silver, 77 Bronze, with 139 entries remaining on the shortlist. The Grand Prix were awarded to Unfiltered History Tour, #PainStories, Super. Human. Channel 4, and Plasticoff.

Grand Prix for Illustration in the Craft Cut:

#PainStories, Bodyform/Libresse by AMVBBDO in the United Kingdom

Grand Prix for Alternative media in the Communication Cut:

Unfiltered History Tour, VICE Media, Instagram AR Filters by Dentsu Webchutney India

Grand Prix for Editing in the Craft Cut:

Super. Human. Channel 4, Tokyo Paralympics 2020 by Final Cut United Kingdom

Grand Prix for Mobile in the Experience Cut:

Unfiltered History Tour, VICE Media, Instagram AR Filters by Dentsu Webchutney India

Grand Prix for product and packaging design in the Innovation Cut:

Plasticoff, Whirlpool by VMLY&R Mexico City, Mexico

Grand jury member Imali Hettiarachchi, Global Brand Strategy at the LEGO Group, UK had the following to say: “Debating world-class work with a group of incredible women from around the world was one of the best invitations I’ve had – thank you for the honour, Gerety Awards!”

Madonna Badger, Founder & Chief Creative Officer of Badger Agency and Grand Jury member for the USA added; “Being a part of a Gerety Award Jury is such an honor and a privilege. Frances Gerety was a legendary woman in advertising. And like most creative women, she appreciated great work no matter the gender of who created it. The work, however, is judged through a female lens, which is so unique and very important to our industry.” The Gerety Awards, now in its 4th year, is the only creative prize to reward advertising campaigns that resonate most with a female audience. With judging sessions held around the world each year Gerety brings together some of the greatest creative leaders to look at work from the female lens. Rewarding all types of creative excellence regardless of who is in the credits. The big difference in comparison to other awards is that Gerety gives proof the work resonates with the world’s most powerful consumers.

See all of the 2022 winners at www.geretyawards.com

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