Gerety Awards is expanding for 2026 with Moments Cut, a new category created to honour campaigns that didn’t wait for permission—ideas that reacted with instinct, capturing culture in real time.
Announced alongside the category debut is an early look at the 2026 Gerety Grand Jury, a global panel of founders, chief creatives, brand and media decision-makers shaping the standards for what creative leadership looks like today.
Introducing the Moments Cut — for the work that defined the “now”
Open across all media, Moments Cut celebrates the work powered by instinct, timing, craft and a real point of view. For work that defines the moment. Creativity that captures the world as it happens. From the Football World Cup and Olympics to Super Bowl moments and the spontaneous brand reactions that turned trending conversations into cultural touchpoints, the Moments Cut celebrates work that moved fast, felt relevant, and connected instantly leaving a lasting mark.
What the 2026 jurors are saying
“We’re living in a world where brands need to move at the speed of culture, meet their audiences in real-time, while also meeting audience expectations of a tailored experience. I’m looking forward to work that captures the opportunity inherent in every interaction – no matter the channel. Successful brands lock in loyalty by anticipating customer needs with high quality, highly personalized experiences and moving in real-time, making both timeless and timely connections.”
Juanita Draude, Executive Vice President EMEA, Monks UK
“The most compelling work doesn’t just enter the moment. It makes the moment better,”
Christen Rochon, Ad Partnerships Director, NBCUniversal, USA
“When creativity shows up with heart and speed, a passing moment becomes something that matters. That instinct keeps brands alive rather than watching from the sidelines. It’s about time we reward the teams who never miss,”
Merlee Cruz Jayme, Chairmom and Founder, The Misfits Camp, Philippines
As with every edition, Gerety continues to judge ideas from a powerful, creative and craft-led perspective, to continue elevating outstanding creativity worldwide across every discipline.
The 2026 Gerety Awards opened for entries on January 5th, 2026.
For deadlines, category details, and the full Gerety Grand Jury list visit geretyawards.com