Unilever has confirmed its acquisition of British refillable deodorant brand Wild with a message from Wild’s founders, Charlie & Freddy appeared on their website here, and reproduced below:
BIG NEWS!
We are excited to announce that Wild has joined Unilever.
We started Wild five years ago with a simple mission: to remove as much single-use plastic from personal care routines as possible. Thanks to your support, to date we’ve diverted over 750,000 kg of single-use plastic and planted over 1.2 million trees.
To make an even bigger impact, we knew we had to take sustainable bathroom products mainstream. As a small company, it’s really hard to make a big splash on our own and by leveraging Unilever’s global network and capabilities, we can reach more people than ever before, making sustainable personal care more accessible.
We will gain access to the support, expertise, and guidance that Unilever provides to help bring sustainable personal care into the mainstream. This means access to cutting-edge research and development to create the best new products and to improve what we already offer. With this partnership, sustainable options like Wild can become available to everyone. It’s a huge step forward for us and for sustainable personal care.
Rest assured, nothing about our core values, mission, or brand will change! Our formulas will stay just as you love them, with the best premium ingredients that you’ve heard of and that are good for your skin and we’ll remain 100% vegan, cruelty-free, and B-Corp certified.
Our commitment to sustainability will only enhance as we’ll now be able to invest in cutting-edge technologies that will help reduce our environmental impact even further. We’re more excited than ever to continue pushing the boundaries of sustainability and make a real difference. This is a big step towards making sustainable products more accessible for all.
We remain the same team, working from the same place, with the same dream and promise to continue to work harder than ever to change the way we think about bathroom products. We can’t wait for what’s ahead and we are so grateful for your support in helping us get here.
Wild to partner with Unilever
