Day: 15 March 2026

Aveda Announces Breakthrough Refillable Packaging Innovation in Partnership with AeroFlexx

Stuart Mitchell

Aveda, the purpose-driven pioneer of plant-powered, high-performance hair, skin and body care, has announced a partnership with sustainability-driven packaging leader AeroFlexx to introduce a new refill packaging innovation that redefines what’s possible in beauty. Aveda will become the first prestige beauty brand to commercialize AeroFlexx’s innovative curbside recyclable1 packaging refill technology globally, marking an industry milestone toward more sustainable, consumer-centric packaging solutions. AeroFlexx’s format merges sustainability and functionality, offering guests a premium experience with resealable, controlled refilling. Additionally, using this refill with its lightweight, integrated airframe structure uses up to…

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Mars launches Mars Impact Fund to drive lasting change for people, pets and planet

Stuart Mitchell

Mars, Incorporated, a global leader in snacking, pet care, and food, today announced the launch of the Mars Impact Fund, a new enterprise-level philanthropic entity designed to accelerate meaningful and lasting impact in the communities where Mars operates. As a family-owned, principle-driven company, Mars has long believed that business should be a force for good. Building on this legacy, the Mars Impact Fund is designed to complement existing sustainability efforts and foundation activities with strategic, long-term investments. The Mars Impact Fund will contribute $85M between 2025 and 2027. From 2028…

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Triodos Bank refreshes its visual identity to pave positive future for sustainable banking

Stuart Mitchell

Triodos Bank, a frontrunner in sustainable banking, has today introduced a refreshed brand that marks an exciting new step into the future – while staying firmly rooted in the pioneering purpose on which the bank was founded more than 45 years ago. The updated brand introduces a modern visual identity across all Triodos Bank platforms, with new colour palettes, expressive imagery and a renewed logo. Together, these elements aim to bring greater energy, warmth and clarity to the brand – reflecting the vibrancy, creativity and pioneering spirit of the organisations,…

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CAP – Put your money where you mouth is

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Put your money where you mouth is, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing.  The Digital Markets, Competition and Consumers Act 2024 (DMCCA) came into force last year, which replaced the Advertising Codes’ previous underpinning legislation. It currence-ly appears that the ASA’s previous pricing rulings are sound, but it’s worth cheque-ing in on the change. In November 2025, the Competition and Markets Authority…

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Plant scientists tackle major threat to UK wheat 

Stuart Mitchell

Ancient wheat collections might hold the secret to tackling a new pathogen strain that could devastate UK wheat crops. A fungus known as yellow rust can destroy wheat, reducing harvests and driving up prices, which in turn can affect the price of staple foods like bread and pasta. One mechanism keeping it under control is to use wheat varieties with natural genetic resistance to the pathogen. New strains of yellow rust in the UK But last year, new strains of yellow rust appeared in UK wheat fields that have overcome this critical genetic defence and are posing a threat to wheat crops.…

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