‘World’s Biggest Idiot?’ Campaign launched by FCB Cape Town

The #ItCanWait Don’t Text & Drive message launched earlier this year using a fail video for The Western Cape Government in South Africa was a huge success. The Campaign went viral reaching 83 million views and 780 000 shares from a worldwide audience.

FCB Cape Town have worked with The Western Cape Government in South Africa on a follow up ad for it’s Safely Home Campaign, utilising a similar theme and designed to remind us of the distractions that could be forthcoming over the holiday period.




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