‘World’s Biggest Idiot?’ Campaign launched by FCB Cape Town

The #ItCanWait Don’t Text & Drive message launched earlier this year using a fail video for The Western Cape Government in South Africa was a huge success. The Campaign went viral reaching 83 million views and 780 000 shares from a worldwide audience.

FCB Cape Town have worked with The Western Cape Government in South Africa on a follow up ad for it’s Safely Home Campaign, utilising a similar theme and designed to remind us of the distractions that could be forthcoming over the holiday period.




Related posts

Leave a Comment

I accept that my given data and my IP address is sent to a server in the USA only for the purpose of spam prevention through the Akismet program.More information on Akismet and GDPR.

This site uses Akismet to reduce spam. Learn how your comment data is processed.