To help raise awareness of health and social inequalities across Leeds, and highlight how Zest’s services work towards creating a level playing field, the Leeds-based non-profit organisation has launched a new website alongside a full re-brand.
Designed and created by Leeds-based Intermarketing Agency, the re-brand comes as part of the agency’s ‘Giving Something Back’ initiative. The initiative encourages staff to volunteer their time and skills to make a positive and measureable difference to the community.
Working with Zest, a diverse range of Intermarketing Agency volunteers offered their time free of charge. Together they helped to develop new, impactful branding and a clear proposition, as well as an easy to navigate but content rich website.
“At Intermarketing, we are committed to giving something back to the communities we live and work in,” said Paul Mountford, Group Brand Director. “The Zest project was the perfect way to help make a real difference using our team’s creative and marketing skills.”
Workshops helped Zest and Intermarketing define the organisation’s brand positioning and messaging. A marketing toolkit was also developed to allow Zest to create their own collateral in-house moving forward.
“Intermarketing’s professional and freely given support has been a priceless gift to us, and an emotional journey. We have a creative new look and a range of tools to help us raise awareness both of importance of the work we do, and the issues being faced right now by people in Leeds. One member of staff commented ‘I feel like we’re a real charity now!” Susie Brown, Chief Executive Officer.
The re-brand aims to clearly articulate the diverse offering of opportunities Zest brings to the local community. Statistics show that one in five people in Leeds live in disadvantaged areas and circumstances. 37,000 people, meanwhile, live in social isolation across the city.
Running projects such as Jamie’s Ministry of Food Leeds in Kirkgate Market and community social groups, Zest offers support and opportunities to help those in need feel more connected, healthier and socially active.