Day: 3 April 2019

Reputation Institute Says it’s ‘Reputation Judgement Day’ in 2019 Global RepTrak® 100

Stuart Mitchell

It’s a new age for corporate reputation, in which companies are scrutinized on every aspect of their operations, and it’s putting tremendous pressure on companies who are increasingly on trial in the court of public opinion. In the 2019 Global RepTrak® 100, an annual ranking of public perception toward the world’s top companies, researchers at the Reputation Institute – a leading provider of reputation measurement and management services – surveyed more than 230,000 individuals in 15 countries. While the overall results of the 2019 Global RepTrak® 100 show improvement over…

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Michelin’s ‘Teens Prove Their #StreetTread’ Program Wins ‘Best in Corporate Social Responsibility’ at 2019 PRWeek Awards

Stuart Mitchell

Research revealed that improperly maintained tires were contributing to the No. 1 cause of teen deaths in the U.S. — car accidents. To ensure teens took tire safety seriously, Michelin North America connected the dots between sneakers and tires to ignite kids’ awareness about how proper air pressure and tread depth can save lives. And that program, “Teens Prove Their #StreetTread,” has earned Michelin North America and agency partner Ketchum a PRWeek Award for “Best in Corporate Social Responsibility” at a ceremony held in New York on March 21. The…

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Big Lots Announces National Fundraising Campaign Benefitting Nationwide Children’s Hospital

Stuart Mitchell

Big Lots has announced the launch of its spring point-of-sale campaign, “Serve Families. Give Big.” that will benefit Nationwide Children’s Hospital. Now through April 21st, Big Lots customers can donate $1, $2, $5 or more at checkout. One hundred percent of the dollars raised supports lifesaving research and care at the hospital. Last fall, Big Lots completed its sixth point-of-sale fundraising campaign on behalf of the hospital in all 1,416 Big Lots stores and more than 35,000 associates helped collect over $3.2 million in customer donations. In all, Big Lots…

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IFFGD Encourages Patients to Share “What I Wish People Understood About My IBS” for IBS Awareness Month

Stuart Mitchell

For the 30 to 45 million Americans living with irritable bowel syndrome (IBS), the need to be understood by those closest to them often goes unfulfilled. Stigma surrounding bowel symptoms keeps many with IBS from talking openly about their condition with family and friends, employers, and even health care providers, and may prevent those affected from obtaining a diagnosis and receiving appropriate care. “While common, IBS continues to be a severely misunderstood condition,” said Ceciel T. Rooker, President of the International Foundation for Gastrointestinal Disorders (IFFGD). “And patients often suffer…

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UFG Insurance highlights the dangers of distracted driving with “Worth It” program

Stuart Mitchell

UFG Insurance continues to expand its distracted driving awareness campaign, Worth It, with new content for Distracted Driving Awareness Month. “Worth It” was launched in 2017 as a way to reach and engage a variety of audiences about the dangers of distracted driving. The goal of the program is to offer resources that companies, insurance agents and other organizations can use to spread the message that life is worth it, distracted driving is not. The program also takes a special look at distracted driving among commercial drivers. Proprietary research conducted for UFG highlights…

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