Southern New Hampshire University (SNHU), a private, nonprofit institution, has selected BBH NY as its agency partner to create a new marketing and brand campaign to highlight the University’s transformative approach to higher education. As part of the campaign, three new television spots, produced by BBH NY, have begun airing nationwide.
“From the first meeting, it was clear that BBH would be an ideal creative partner. Their team had a clear understanding of our mission—to expand access to higher education by providing high quality, affordable pathways that meet the needs of each student,” said Paul LeBlanc, president, SNHU. “The new TV spots highlight the power of education and the grit and determination our students exhibit every day.”
The new spots include, Forward, a spot that asks the question, “What would happen if everyone had equal access to education?” The other two spots – Break the Cycle and Dreams – demonstrate how access to education can change people’s lives and the lives of their families.
“In the words of SNHU’s President, Paul LeBlanc, ‘Our goal is to reach out to students whose next best educational option is nothing at all.’ The truth is, the very people that college can help the most are the same people who have the least access to it,” said Hemant Anant Jain, Group Creative Director, BBH NY. “That’s why SNHU is changing the way universities work, making the power of education accessible to all people who can then see what wonderful worlds they will create for themselves, for those they care for, and for their communities. This is the important theme of the campaign that we worked on with SNHU.”
SNHU students can study on their 300-acre Manchester campus, at one of their regional centers, or via SNHU’s innovative online platform. Recognized as the “Most Innovative” regional university by U.S. News & World Report and one of the fastest-growing universities in the country, SNHU is committed to expanding access to high quality, affordable pathways that meet the needs of each student.